Twenty-five years ago most companies’ greatest fear of espionage was employee theft at the photocopy machine at 2 in the morning. The...

How can business executives anticipate and predict more carefully the outcomes of their decisions? Anticipating and predicting is just as...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Big name companies, like Yahoo, IBM, Aetna and Bank of America all made the news last year, as they pulled workers back into the offices....

As of January 1 2018, California law has changed significantly in regard to employer’s use of employment applications and background...

What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...

A guiding principle is unlike a mission statement, vision, or even the company’s values. Rather, a Guiding Principle brings together the...

Attorneys that practice within the area of Mergers & Acquisitions (fondly, M&A) follow specific guidelines to delineate the parameters of...

Through our representation of companies with international operations (in the areas of manufacturing, medical devices, and finance, for...

The Financial Accounting Standards Board recently updated revenue recognition standards, introducing new elements that will require a...

Before you can put pen to paper and begin developing your communications strategy or brief, you need to understand the market that you...

Your brand needs to have a unique value proposition because without it, your brand can lack focus and leave the market confused as to who...

CEOs are expected to effectively handle and control many obvious and unrelenting challenges, on both a micro and macro level, from...

After many years of debate and discussion about the merits or faults of off-balance accounting, coupled with a goal of more transparency...

Competitive intelligence conjures up images of spies, secret agents, moles…covert operatives. While I’m sure some of this is true, it’s...

Nobody disputes the importance of a strategic plan. Organizations of all shapes and sizes require clear goals and measurable objectives...