Angelo Ponzi
Defining Brand and Marketing Strategies Through Research
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Angelo Ponzi
Oct 11, 20205 min read
Navigating Today's Business Challenges
Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.
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Wayne Pinnell
Sep 3, 20193 min read
Reentry from Vacation
As I prepared for my first three-week summer trip, I wrote a blog on the intrinsic value of vacations. I am happy to report – I DID IT!!...
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Richard Franzi
Feb 6, 20192 min read
You’ve Deliberated, Now Act Deliberately! The Need for Strategic Thinking
The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...
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Wayne Pinnell
Jan 8, 20193 min read
New Year… Resolutions Anyone?
You always see it this time of year. The gyms are busier. The lines at the health food stores are longer. What is it about a New Year...
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Angelo Ponzi
Nov 11, 20181 min read
How Healthy is Your Brand?
Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...
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Richard Franzi
Oct 16, 20182 min read
"Begin With the End in Mind": Clarifying the Desired Outcomes of Business Decisions
“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...
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Angelo Ponzi
Sep 25, 20183 min read
Three Sales Strategies for Business Growth
When it comes to business growth, sales is most often the driving factor that comes to mind. While it is true that sales is ultimately...
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Wayne Pinnell
Sep 4, 20183 min read
Six Keys to Selling Your Business – the “Six Ps”
Even if business owners never say it out loud, they know that one day they will need to leave the business they have nurtured and cared...
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Richard Franzi
Aug 28, 20183 min read
Slow Down Your Decision Process! A Key Strategy to Mitigating Unintended Consequences
Even the most invincible warriors and giants have their weak spots. Regardless of the size of your company, there is hard work and risk...
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Angelo Ponzi
Aug 14, 20182 min read
Growth Driver, Change Agent: The Value of a (Fractional) CMO
A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...
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Wayne Pinnell
Jun 19, 20184 min read
How to Make the Best of the “Annual Retreat”
Whether you call it a retreat, a strategic summit, annual meeting, or what one organization with which I work now calls it –Board Advance...
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Richard Franzi
Jun 5, 20183 min read
Your Decision is as Good as Your Information: Expand Your Knowledge
One of the most powerful things you can accomplish as a leader is to expand your knowledge base before making strategic decisions. In...
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Angelo Ponzi
May 29, 20182 min read
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
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Angelo Ponzi
Apr 24, 20184 min read
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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Wayne Pinnell
Apr 17, 20183 min read
Working Remotely - Policies for team cohesion, and individual choice
Big name companies, like Yahoo, IBM, Aetna and Bank of America all made the news last year, as they pulled workers back into the offices....
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Angelo Ponzi
Apr 3, 20182 min read
We Have No Need For Branding?
What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...
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Ric Franzi
Mar 27, 20182 min read
Guiding Principles Are Extremely Powerful And Personal
A guiding principle is unlike a mission statement, vision, or even the company’s values. Rather, a Guiding Principle brings together the...
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Angelo Ponzi
Jan 12, 20181 min read
Developing Your Messaging Strategy
Before you can put pen to paper and begin developing your communications strategy or brief, you need to understand the market that you...
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Wayne Pinnell
Jan 5, 20183 min read
One-Page Plans: A strategy for simplifying your planning process for the New Year
Nobody disputes the importance of a strategic plan. Organizations of all shapes and sizes require clear goals and measurable objectives...
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