Market research charts and graphs

Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.

As I prepared for my first three-week summer trip, I wrote a blog on the intrinsic value of vacations. I am happy to report – I DID IT!!...

The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...

You always see it this time of year. The gyms are busier. The lines at the health food stores are longer. What is it about a New Year...

Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...

“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...

When it comes to business growth, sales is most often the driving factor that comes to mind. While it is true that sales is ultimately...

Even if business owners never say it out loud, they know that one day they will need to leave the business they have nurtured and cared...

Even the most invincible warriors and giants have their weak spots. Regardless of the size of your company, there is hard work and risk...

A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...

Whether you call it a retreat, a strategic summit, annual meeting, or what one organization with which I work now calls it –Board Advance...

One of the most powerful things you can accomplish as a leader is to expand your knowledge base before making strategic decisions. In...

Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Big name companies, like Yahoo, IBM, Aetna and Bank of America all made the news last year, as they pulled workers back into the offices....

What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...

A guiding principle is unlike a mission statement, vision, or even the company’s values. Rather, a Guiding Principle brings together the...

Before you can put pen to paper and begin developing your communications strategy or brief, you need to understand the market that you...

Nobody disputes the importance of a strategic plan. Organizations of all shapes and sizes require clear goals and measurable objectives...