Angelo Ponzi
Defining Brand and Marketing Strategies Through Research
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Angelo Ponzi
Oct 11, 20205 min read
Navigating Today's Business Challenges
Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.
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Richard Franzi
Feb 6, 20192 min read
You’ve Deliberated, Now Act Deliberately! The Need for Strategic Thinking
The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...
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Angelo Ponzi
Nov 11, 20181 min read
How Healthy is Your Brand?
Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...
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Richard Franzi
Oct 16, 20182 min read
"Begin With the End in Mind": Clarifying the Desired Outcomes of Business Decisions
“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...
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Angelo Ponzi
Sep 25, 20183 min read
Three Sales Strategies for Business Growth
When it comes to business growth, sales is most often the driving factor that comes to mind. While it is true that sales is ultimately...
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Richard Franzi
Aug 28, 20183 min read
Slow Down Your Decision Process! A Key Strategy to Mitigating Unintended Consequences
Even the most invincible warriors and giants have their weak spots. Regardless of the size of your company, there is hard work and risk...
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Angelo Ponzi
Aug 14, 20182 min read
Growth Driver, Change Agent: The Value of a (Fractional) CMO
A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...
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Angelo Ponzi
May 29, 20182 min read
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
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Angelo Ponzi
Apr 24, 20184 min read
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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Angelo Ponzi
Apr 3, 20182 min read
We Have No Need For Branding?
What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...
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Angelo Ponzi
Jan 12, 20181 min read
Developing Your Messaging Strategy
Before you can put pen to paper and begin developing your communications strategy or brief, you need to understand the market that you...
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Angelo Ponzi
Jan 7, 20183 min read
Competitive Intelligence…Business Strategy or Covert Operation?
Competitive intelligence conjures up images of spies, secret agents, moles…covert operatives. While I’m sure some of this is true, it’s...
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