Market research charts and graphs

Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.

The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...

Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...

“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...

When it comes to business growth, sales is most often the driving factor that comes to mind. While it is true that sales is ultimately...

Even the most invincible warriors and giants have their weak spots. Regardless of the size of your company, there is hard work and risk...

A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...

Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...

Before you can put pen to paper and begin developing your communications strategy or brief, you need to understand the market that you...

Competitive intelligence conjures up images of spies, secret agents, moles…covert operatives. While I’m sure some of this is true, it’s...