Angelo Ponzi
Defining Brand and Marketing Strategies Through Research
Market research charts and graphs
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Joe Yurosek
Oct 28, 20205 min read
Leadership Lessons to Learn From a Crisis
Today’s leaders have a long list of role models for managing through a crisis. Nancy Koehn, professor of BA at the Harvard Business School
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Angelo Ponzi
Oct 11, 20205 min read
Navigating Today's Business Challenges
Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.
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Richard Franzi
Mar 19, 20192 min read
Take Strategic Action; Do What's Important!
Oftentimes in business and in life, we get so caught up on the menial day-to-day tasks that we run out of time before getting around to...
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Richard Franzi
Feb 6, 20192 min read
You’ve Deliberated, Now Act Deliberately! The Need for Strategic Thinking
The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...
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Angelo Ponzi
Nov 20, 20182 min read
SAFEs and KISSes as Financing Tools
Congratulations! You are a new startup. You have the idea, the business plan and now you need the initial financing. If you have an...
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Angelo Ponzi
Nov 11, 20181 min read
How Healthy is Your Brand?
Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...
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Richard Franzi
Oct 16, 20182 min read
"Begin With the End in Mind": Clarifying the Desired Outcomes of Business Decisions
“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...
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Angelo Ponzi
Oct 2, 20182 min read
Corporation Basics
So you have started your own business and you want to form a Corporation. What do you do first? The first step is to form your...
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Wayne Pinnell
Sep 4, 20183 min read
Six Keys to Selling Your Business – the “Six Ps”
Even if business owners never say it out loud, they know that one day they will need to leave the business they have nurtured and cared...
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Richard Franzi
Aug 28, 20183 min read
Slow Down Your Decision Process! A Key Strategy to Mitigating Unintended Consequences
Even the most invincible warriors and giants have their weak spots. Regardless of the size of your company, there is hard work and risk...
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Angelo Ponzi
Aug 21, 20183 min read
Delaware vs. California, LLC vs. Corporation – Who Wins?
If your business is based in California, it is privately-held, and you are owned by a few shareholders, you might be best served to...
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Angelo Ponzi
Aug 14, 20182 min read
Growth Driver, Change Agent: The Value of a (Fractional) CMO
A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...
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Angelo Ponzi
May 29, 20182 min read
Competitive Intelligence. Do you need a Secret Agent?
Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...
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Angelo Ponzi
Apr 24, 20184 min read
What role does market dynamics play in developing your brand strategy?
Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
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Angelo Ponzi
Apr 3, 20182 min read
We Have No Need For Branding?
What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...
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Ric Franzi
Mar 27, 20182 min read
Guiding Principles Are Extremely Powerful And Personal
A guiding principle is unlike a mission statement, vision, or even the company’s values. Rather, a Guiding Principle brings together the...
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