Market research charts and graphs

Today’s leaders have a long list of role models for managing through a crisis. Nancy Koehn, professor of BA at the Harvard Business School

Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.

Oftentimes in business and in life, we get so caught up on the menial day-to-day tasks that we run out of time before getting around to...

The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...

Congratulations! You are a new startup. You have the idea, the business plan and now you need the initial financing. If you have an...

Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...

“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...

So you have started your own business and you want to form a Corporation. What do you do first? The first step is to form your...

Even if business owners never say it out loud, they know that one day they will need to leave the business they have nurtured and cared...

Even the most invincible warriors and giants have their weak spots. Regardless of the size of your company, there is hard work and risk...

If your business is based in California, it is privately-held, and you are owned by a few shareholders, you might be best served to...

A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...

Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...

A guiding principle is unlike a mission statement, vision, or even the company’s values. Rather, a Guiding Principle brings together the...