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Defining Brand and Marketing Strategies Through Research
Market research charts and graphs
Angelo Ponzi
May 18, 20216 min read
14 views


Cybercrime: Addressing Potential OFAC Violations
With the proliferation of remote work, there has also been a proliferation of cybercrime.
Rose Nordbrock and Brian Chu
Jan 1, 20212 min read
14 views
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Leadership Lessons to Learn From a Crisis
Today’s leaders have a long list of role models for managing through a crisis. Nancy Koehn, professor of BA at the Harvard Business School
Joe Yurosek
Oct 28, 20205 min read
25 views

Navigating Today's Business Challenges
Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.
Angelo Ponzi
Oct 11, 20205 min read
24 views


Perform a “Stress Test” of your Business in 3 Stages
Cyber threats, fraud, competition, and natural disasters will not take a break during a pandemic, and criminals may even increase their atte
Wayne R. Pinnell, CPA
Sep 18, 20202 min read
11 views
Take Strategic Action; Do What's Important!
Oftentimes in business and in life, we get so caught up on the menial day-to-day tasks that we run out of time before getting around to...
Richard Franzi
Mar 19, 20192 min read
11 views
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Big Changes in California Employment Laws
A total of 55 new laws affecting both public and private employers large and small have been signed into law by the Governor that will...
Bob Yonowitz
Dec 11, 20181 min read
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PHISHING – Don’t Let Yourself Get Hooked
Remember when you first got one of those emails from Nairobi looking for your account information so that a long-lost relative could send...
Wayne Pinnell
Dec 4, 20184 min read
30 views
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SAFEs and KISSes as Financing Tools
Congratulations! You are a new startup. You have the idea, the business plan and now you need the initial financing. If you have an...
Angelo Ponzi
Nov 20, 20182 min read
12 views
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"Begin With the End in Mind": Clarifying the Desired Outcomes of Business Decisions
“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...
Richard Franzi
Oct 16, 20182 min read
20 views
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Corporation Basics
So you have started your own business and you want to form a Corporation. What do you do first? The first step is to form your...
Angelo Ponzi
Oct 2, 20182 min read
15 views
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Growth Driver, Change Agent: The Value of a (Fractional) CMO
A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...
Angelo Ponzi
Aug 14, 20182 min read
14 views
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How to Make the Best of the “Annual Retreat”
Whether you call it a retreat, a strategic summit, annual meeting, or what one organization with which I work now calls it –Board Advance...
Wayne Pinnell
Jun 19, 20184 min read
24 views
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We Have No Need For Branding?
What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...
Angelo Ponzi
Apr 3, 20182 min read
5 views
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