Angelo Ponzi
Defining Brand and Marketing Strategies Through Research
Market research charts and graphs
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Rose Nordbrock and Brian Chu
Jan 1, 20212 min read
Cybercrime: Addressing Potential OFAC Violations
With the proliferation of remote work, there has also been a proliferation of cybercrime.
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Joe Yurosek
Oct 28, 20205 min read
Leadership Lessons to Learn From a Crisis
Today’s leaders have a long list of role models for managing through a crisis. Nancy Koehn, professor of BA at the Harvard Business School
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Angelo Ponzi
Oct 11, 20205 min read
Navigating Today's Business Challenges
Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.
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Wayne R. Pinnell, CPA
Sep 18, 20202 min read
Perform a “Stress Test” of your Business in 3 Stages
Cyber threats, fraud, competition, and natural disasters will not take a break during a pandemic, and criminals may even increase their atte
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Richard Franzi
Mar 19, 20192 min read
Take Strategic Action; Do What's Important!
Oftentimes in business and in life, we get so caught up on the menial day-to-day tasks that we run out of time before getting around to...
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Bob Yonowitz
Dec 11, 20181 min read
Big Changes in California Employment Laws
A total of 55 new laws affecting both public and private employers large and small have been signed into law by the Governor that will...
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Wayne Pinnell
Dec 4, 20184 min read
PHISHING – Don’t Let Yourself Get Hooked
Remember when you first got one of those emails from Nairobi looking for your account information so that a long-lost relative could send...
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Angelo Ponzi
Nov 20, 20182 min read
SAFEs and KISSes as Financing Tools
Congratulations! You are a new startup. You have the idea, the business plan and now you need the initial financing. If you have an...
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Richard Franzi
Oct 16, 20182 min read
"Begin With the End in Mind": Clarifying the Desired Outcomes of Business Decisions
“All of the world’s greatest pieces of architecture were built twice: first in the architect’s mind and only then in real life. You might...
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Angelo Ponzi
Oct 2, 20182 min read
Corporation Basics
So you have started your own business and you want to form a Corporation. What do you do first? The first step is to form your...
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Angelo Ponzi
Aug 14, 20182 min read
Growth Driver, Change Agent: The Value of a (Fractional) CMO
A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...
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Wayne Pinnell
Jun 19, 20184 min read
How to Make the Best of the “Annual Retreat”
Whether you call it a retreat, a strategic summit, annual meeting, or what one organization with which I work now calls it –Board Advance...
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Angelo Ponzi
Apr 3, 20182 min read
We Have No Need For Branding?
What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...
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