Branding

Angelo Ponzi

May 18, 20216 min read

Defining Brand and Marketing Strategies Through Research

Market research charts and graphs

14 views

Angelo Ponzi

Oct 11, 20205 min read

Navigating Today's Business Challenges

Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.

24 views

Angelo Ponzi

Nov 11, 20181 min read

How Healthy is Your Brand?

Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...

Angelo Ponzi

Aug 14, 20182 min read

Growth Driver, Change Agent: The Value of a (Fractional) CMO

A Chief Marketing Officer has both the power, and the responsibility, to drive long-term strategic growth that can ultimately lead to...

Angelo Ponzi

May 29, 20182 min read

Competitive Intelligence. Do you need a Secret Agent?

Competitive intelligence conjures up images of spies, secret agents…James Bond, Ethan Hunt or even Mata Hari. While some may think this...

Angelo Ponzi

Apr 24, 20184 min read

What role does market dynamics play in developing your brand strategy?

Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...

Angelo Ponzi

Apr 3, 20182 min read

We Have No Need For Branding?

What Did You Just Say? I was asked recently by an associate to help them with positioning and a messaging strategy for one of their...

Angelo Ponzi

Jan 12, 20181 min read

Developing Your Messaging Strategy

Before you can put pen to paper and begin developing your communications strategy or brief, you need to understand the market that you...

Angelo Ponzi

Jan 11, 20181 min read

Importance of Brand Values

Your brand needs to have a unique value proposition because without it, your brand can lack focus and leave the market confused as to who...